Welcome to W J French & Son, the oldest and largest independent shoe shop in Hampshire. W J French & Son is an independent family run business which has been trading in Southampton since 1803 and is now in the hands of the eighth generation of the French family.
We are well known by our many regular customers for our expert and personal service. Many of our members of staff have been with the company for over 20 years and have Society of Shoe fitter qualifications. We are very aware of the importance of fitting shoes and the damage which can be done to feet if shoes are not fitted correctly. This is why we hold an enormous selection of shoes in order to provide the customer with an excellent choice and standard of fitting. We are recognised by the Children's Foot Health Register as a centre of excellence for shoe fitting.
• We stock ladies, mens and children's shoes in whole and half sizes.
• We stock shoes that are available in a wide range of fittings.
• We employ trained staff to measure feet.
• We ensure that shoes are carefully fitted by trained staff before purchase.
• Our staff receive continuous training.
• We are committed to the principle of excellent customer service and care.
The shop is arranged over 3 floors and has a work shop on site where repairs and shoe alterations can be carried out. Our two cobblers have over 40 years experience between them and are willing to tackle most requests.
Bespoke Shoe making
William George French (3rd generation), started his business life making and altering the smart button boots of the period. As late as 1850 most shoes were made on absolutely straight lasts, there being no difference between the right and the left shoe- breaking in a pair of shoes was not easy. So William, who insisted that shoes must fit both feet even when the feet are odd, developed many of the techniques now used for altering one or both shoes.
First Factory shoes
It was about 1880, when the first practical ready made shoes were coming from Norwich and Northampton, that William (3rd generation) refused to alter his bespoke methods of shoemaking and as a result his son, William (4th generation) was forced to open another shop in Bedford Place, to handle the ready made shoe trade. The introduction from America of Gold Cross multiple fitting shoes and the bespoke service offered by the workshop blended new products with old skills which helped pioneer the way forward to establish French’s as one of the few shoe-fitting specialists in the United Kingdom and which helped to start a revolution in shoe buying. The workshop is still onsite today, backing a fitting stock which is seldom seen elsewhere.
Only the best
The French family and staff are very much aware that a person’s body is massively affected by damaged feet. Some of this damage is started in infancy and childhood, and it is in fitting children and adults that they use the traditional skill of their age old craft and the very best shoes from the world’s leading manufacturers, to provide an individual and unique shoe-fitting service.